If you use pallet racks in your warehouse store, you need to look at those racks from the perspective of your customer. Your racks serve a utilitarian purpose in your store–to manage inventory until it is purchased by a customer–but they serve another purpose, too. To your customers, you pallet racks can be an indication of the quality of your store.
Customers are paying attention to these minor details, even if they aren’t doing it consciously. They are evaluating your business from the time they enter your parking lot or approach it on the street. Details matter and small details like the state of your pallet racks add up to a favorable–or unfavorable–first impression. If they like what they see, they are more likely to spend more time and more money inside of your store.
So what are your customers seeing? Take a minute to take a step outside and enter your store. Are your pallet racks well-stocked? Do they look clean? Are they damage-free? It can be hard to see beyond the everyday and view your store from a customer’s perspective, but it’s worth the effort. You may see some things that can easily be remedied to give a more favorite first impression.
If you see problem areas or areas that are ripe for improvement, give DAK Equipment a call. We’ll help you replace old or worn out pallet racks with something that will visually please your customers. Give our project managers a call at 855-863-0340 and let’s talk about how the right pallet racks can improve your store, bring in more customers, and increase your bottom line.
